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Egypt’s 1stAgricultural Digital Marketing Platform


Managed by

Knowledge Economy Foundation

Knowledge Co. for Sustainable Development

Why? The Agriculture and Food industry the biggest economic sector in Egypt, the fastest growing, and the most incubating the small and medium enterprise 

SMEs challenges and opportunities

     -  50%+ of Egyptians livelihood in agribusiness ecosystem

     -  80% of cultivated land in small holdings

     -  7 million farmers and 45% rural women labor

     -  High level of crop losses reaching up to 40-50%;

 Agrirowad, An open source exchange and resource digital platform

     -  Mapping the range of initiatives, projects and studies related to agribusiness to       enable present and future SMEs and start-ups to participate to the present and         future programs, as well as offer them access to comprehensive and updated        information to facilitate their development

     -  Involve the agribusiness research centers within the platform and facilitate their linkage to their related business sector and to the start-ups and SMEs

    -  Linking to the Egyptian Diaspora of agribusiness related scientists, corporate and investors.


Among the targeted value chains: 

     -  The project will address the agriculture value chains by focusing on the ones presenting the highest needs and potential for the agribusiness MSMES;

     -  The value chains selected are: Fruits, Vegetables, Herbs, Fish; Dairy, Poultry, Pulses and Grains, Agriculture By-products, to include the range of downstream/upstream value chain activities: input supplies, cultivation, mechanization and equipment, logistics, processing, agri-processing waste.

    -  Promote on digital platform the SMEs and start-up projects within the agribusiness value chains selected

The advice and promotion

   -  Provide a mechanism to study the feasibility of small and medium enterprises in collaboration with international experts 

   -  Featuring the range of financial and non-financial services accessible to the range of SMEs owners;

   -  Promote on digital platform “Agrirowad”  the SMEs and start-up projects



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